First Generation – Hard Work Entails A Strong Why
In the 1970s, Juliana opened a modest dress shop in a bustling alley, starting with garment repairs. Struggling to gain traction, she took a leap of faith, shifting to crafting couture formalwear. This risky move paid off as orders flooded in -- pushing her team of thirty to work tirelessly from dawn till midnight.
The shop's reputation soared, transforming Juliana's venture into a sought-after atelier. While exhaustion loomed, her determination remained unshaken.
Burnout was out of the equation for her. She felt exhausted, yes. But it was her vision of providing for her family of seven & her love for the craft that kept her going.
Every time she felt fatigued, she would rest and she would remind herself why she was doing what she was doing in the first place.
Later on, her daughter worked in the atelier as she balanced her studies. She eventually developed a strong passion for garment making herself — which led her to take after her mom but only with bigger dreams set in her sights.